[ Tips ] 一分鐘使用導覽
商品編號： 9-500-090 出版日期： 2000/02/29 作者姓名： Rangan, V. Kasturi;Bell, Marie 商品類別： Marketing 商品規格： 20p 再版日期： 2008/01/16 地域： United States 產業： Finance & insurance;E-commerce 個案年度： 1999 - 1999
商品敘述：
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Merrill Lynch, a full-service brokerage firm with $1.5 trillion in client assets, is under attack from both discount and electronic brokerage firms. It responds with Integrated Choice, a suite of products designed to capture clients from the do-it-yourself investor who doesn''t want to use a broker to clients who want to rely completely on a broker. The strategy is high risk and requires a sea change from the company.
涵蓋領域：
Marketing channels;Marketing strategy
相關資料：
Case Teaching Note, (5-500-097), 11p, by Marie Bell, V. Kasturi Rangan;Video Short, (6533), 0p, by V. Kasturi Rangan
哪些人也有訂購？